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By joining the Waves de La Mer loyalty program, you’ll enjoy radiant rewards and exclusive perks, including a celebratory surprise on your birthday. Points on purchases can earn you full-size editions of our most-loved luxuries.
For FAQs about loyalty, find out here.
In order to sign up for Waves de La Mer, you must have a La Mer account. If you do not have an account, you can create one by providing your name, email address, and creating a password. Once you have an account, you can join the Waves de La Mer loyalty program by signing up at www.cremedelamer.com.au/loyalty-program/waves-de-la-mer and following the prompts to register. There is no cost to join Waves de La Mer.
The Waves de La Mer loyalty program is available to individuals who are legal residents of Australia and at least 18 years of age or older and who provide and maintain a valid email address. Employees of The Estée Lauder Companies and individuals employed by our business partners or vendors are eligible for membership for personal use only but may be excluded from certain program benefits.
By becoming a Waves de La Mer loyalty member, you agree that you have read, understood and agree to be bound by the Waves de La Mer Terms & Conditions and by the terms of our Privacy Policy and by any changes or modifications we may make.
Please refer to the Waves de La Mer Loyalty Program: Terms & Conditions of Participation for the full list of program terms.
Waves de La Mer is a loyalty program that rewards customers for purchasing La Mer products and participating in certain brand experiences on the Site. It is a tier-based program determined by the number of points a member has earned within a single year on eligible purchases and through qualifying activities, beginning on the date when you enroll. There are 3 tiers with associated benefits:
When you join, you’ll automatically be placed in Tier 1 (Marine) and be eligible for all the benefits Tier 1 members receive. If you earn at least 750 points in your first year, you’ll be automatically moved up to Tier 2 (Aqua Marine). If you earn 1,500 points or more in your first year, you’ll qualify for Tier 3 (Ultra Marine).
Your status in a particular tier is good for the year in which you qualify for that tier and the following full year. After that, you’ll need to earn enough points to qualify for that tier each year. For example, if you qualify for Tier 2 (Aqua Marine), during your first year, you’ll maintain Aquamarine status during your second year. But, if you earn less than 750 points on eligible purchases during your second year, you’ll drop back down to Tier 1, Marine status on your second anniversary date.
The higher the tier, the better the benefits.
As a member, you earn points that determine your points benefits plus tier levels and tier benefits.
Points Benefits: Starting at 1,000 points, you are eligible to redeem some or all points for full-size product rewards. Please login to your Waves de La Mer account to see the latest reward offerings. Reward offerings are subject to availability and must be redeemed with a purchase on www.cremedelamer.com.au. These rewards are based on the total number of points you have accumulated in a single year as listed below. You can only redeem one benefit per transaction on www.cremedelamer.com.au based on your earned points. You must redeem your available points prior to your anniversary date, or the available rewards will expire. On your anniversary date, your points reset to zero (0) and you start accumulating new points and earning new rewards.
Tier Benefits: Certain benefits are based on tier level achieved and you are eligible for these benefits while you are in that tier regardless of the number of points you currently have. Tier benefits can only be redeemed on www.cremedelamer.com.au with the exception of exclusive in-store member events and VIP events or as otherwise noted. On your anniversary date, even though your points reset to zero, your initial tier status for the year is determined by the number of points earned in the prior year.
*Welcome Offer: Dis-enrolling and re-enrolling does not qualify you for an additional use, this is exclusive one -time use. You must redeem your Welcome Offer within thirty (30) days of enrolling in the Waves de La Mer loyalty program, otherwise the offer will expire.
**Birthday Offer: You cannot change your birthday details in your profile in order to redeem multiple times. You must redeem your Birthday Offer within thirty (30) days of your birthday, otherwise the offer will expire.
***Anniversary Offer: Offer benefit improves with each tier and can only be redeemed once per year.
****Tier Upgrade Offer: Eligible when you upgrade from Tier 2 to Tier 3 and valid with any purchase, once per year.
To earn points, you must be enrolled in Waves de La Mer at the date of purchase. If you are not a member of Waves de La Mer at the time of purchase, you must enroll on www.cremedelamer.com.au within the next 24 hours, using the same email address you provided at the time of purchase, in order to be eligible to earn points on that purchase. Waves de La Mer members receive 1 point for every AU$1 spent on eligible purchases on www.cremedelamer.com.au*. Eligible purchases include regular priced merchandise and exclude eGift Cards, Gift Cards, applicable taxes (including GST), discounts, redemption items, samples, gifts with purchase, shipping and delivery charges, shopping bags, gift wrapping and/or other excluded charges specified by us from time-to-time.
Members will not receive points or benefits from retail purchases made at airport store locations or from purchases made at retailers. Purchases made outside of Australia are also not eligible for Waves de La Mer.
In addition to these purchases, here are more ways to earn points at www.cremedelamer.com.au:
*All points are pending until your order ships, at which time they are added to your account and may be redeemed for rewards. It may take up to 7 Days from the time your order ships for points to appear in your account.
Points will be added to your account once your order ships. It may take up to 7 days from the time your order ships for points to appear in your account.
When you redeem your points for product rewards, the available points in your account will decrease based on the amount of points you redeemed.
Points are valid for one year from your Waves de La Mer anniversary date. On your anniversary date each year, your points reset to zero (0) and you start accumulating new points.
On your anniversary date, even though your points reset to zero (0), your tier status is determined by the number of points accumulated in the prior year.
This is the anniversary of the date when you enrolled in the Waves de La Mer loyalty program and occurs on a 12-month cycle. For example, if you joined Waves de La Mer on March 15th, 2022, your anniversary date would be March 15th, 2023, and March 15th of each year following.
Your anniversary date is shown in your Waves de La Mer loyalty account page.
In year one of your Waves de La Mer membership, your tier status is determined by the points you accumulate during that first year. After year one on your anniversary date, your points reset to zero, and you can start earning points benefits again. While your points decrease when you redeem them for points benefits and reset each year on your anniversary date, your initial tier status for the year is determined by the points you accumulated during the prior year of membership, and you are eligible for those tier benefits regardless of the number of points you have.
You can check your Waves de La Mer account status by visiting your account online at www.cremedelamer.com.au where you can track your current points, level and available benefits. All points are pending until your order ships, at which time they are added to your account and may be redeemed for rewards. It may take up to 7 Days from the time your order ships for points to appear in your account.
It may take up to 7 Days from the time your order ships for points to appear in your account.
Any product that is returned or any order that is cancelled will reverse the points you received from that purchase. Your level (Marine, Aqua Marine or Ultra Marine) will remain the same.
If it is found that an order is obtained through fraudulent or other activity that violates the Waves de La Mer Terms & Conditions, those points and your tier status, if applicable, will also be reversed.
Your Waves de La Mer offers and rewards can be redeemed on www.cremedelamer.com.au at checkout with your purchase. You will find your eligible offers and rewards (with offer codes if applicable) listed in your personal account. You can only redeem one benefit per transaction on www.cremedelamer.com.au based on your earned points. Details on event rewards will be provided for each event when the time comes.
Rewards can only be redeemed when making a purchase on www.cremedelamer.com.au except for special online events, in-store member events, and VIP member events (as applicable). You must be logged in to your Waves de La Mer account to use your benefits.
During the month of your birthday, you can redeem your Birthday Gift on www.cremedelamer.com.au with a purchase and by providing your offer code, which will be visible within your account profile if you have provided your birth date. You must be logged into your Waves de La Mer account to redeem your birthday gift. You must redeem your Birthday Gift within thirty (30) days of your birthday, otherwise the offer will expire. There is a limit of one Birthday Gift per member per year, and Birthday Gifts cannot be transferred, delayed, exchanged or returned.
Starting at 1,000 points, you are eligible to redeem some or all of those points for a Free Full-Size product with any purchase on www.cremedelamer.com.au. You can only redeem one benefit per transaction on www.cremedelamer.com.au based on your earned points. Please login to your Waves de La Mer account to see the latest reward offerings and make a redemption. To redeem your points, log into your Waves de La Mer account and choose any of the eligible products on your loyalty account page and add it to your bag. If you do not redeem your available points before your anniversary date, your points will expire. Product rewards are subject to availability and cannot be exchanged or returned for points, another product or a monetary refund.
Standard Shipping: Automatically applies at checkout for all AU$50+ purchases at www.cremedelamer.com.au. to all customers. You must select “Standard” shipping at checkout. This is a site-wide benefit applicable for all customers.
Express Shipping: Automatically applies at checkout for all Waves de La Mer Tier 2 (Aqua Marine) and Tier 3 (Ultra Marine) members. You must select “Express” shipping at checkout and be logged into your Waves de La Mer account.
No. Products received as a reward (e.g., birthday gifts, free full-size products, etc.) cannot be returned or exchanged for money or any other products or points.
Yes. Points expire on your anniversary date, at which time they reset to zero (0). You must redeem your available points before your anniversary date, or your eligible points benefits and product rewards will expire on your anniversary date each year.
Tier benefits are valid for as long as you are in a specific tier. If you move down a tier, your benefits change accordingly.
After year one on your anniversary date, your points reset to zero (0), and you can start earning points again. While your points reset each year on your anniversary date, your tier status is determined by your points earned in each prior year of membership. Your status in a particular tier is good for the year in which you qualify for that tier and the following full year. After that, you’ll need to earn enough points to qualify for that tier each year. For example, if you qualify for Tier 2 (Aqua Marine), during your first year, you’ll maintain Aqua Marine status during your second year. But, if you earn less than 750 points on eligible purchases during your second year, you’ll drop back down to Tier 1, Marine status on your second anniversary date.
Yes. You must log-in to your Waves de La Mer account and make a purchase within 24 months to remain an active member. Membership will expire if a member is inactive for a period of 24 months or more.
Yes. We may, in our sole discretion, cancel, modify, restrict or terminate the Waves de La Mer or any aspect or feature of this loyalty program at any time without prior notice, even though such changes may affect the value of points and benefits already accumulated or earned and/or the ability to redeem accumulated points and benefits.
We in its sole discretion, can terminate any member for any reason including, but not limited to, any failure to comply with the Waves de La Mer Terms & Conditions and/or our website Terms & Conditions.
If your membership is terminated or expires, points and benefits in your account will automatically terminate.
If you decide you no longer want to be a part of Waves de La Mer, you can opt-out by contacting La Mer Customer Service through live chat at the Site (available on Monday-Friday 8am-7pm AEST, Saturday-Sunday 10am-6pm AEST), via WhatsApp at +61251335628, or by calling 1800 661 392 or sending an email at our Contact Us page.
You can update your information by visiting your account online at www.cremedelamer.com.au. You have the right to access your personal information and the right to correct and/or update your personal information within your account. For more information, see the Waves de La Mer Terms & Conditions and La Mer Privacy Policy.
If you have questions related to your membership account, please contact La Mer Customer Service through live chat at the Site (available on Monday-Friday 8am-7pm AEST, Saturday-Sunday 10am-6pm AEST), via WhatsApp at +61251335628, or by calling 1800 661 392.
You can reset your password on www.cremedelamer.com.au by selecting ‘Forgot My Password’ at the login page.
No. Neither accounts nor Waves de La Mer points and benefits may be shared or combined. Only the member paying for the products may accumulate points and benefits.
No. Points and benefits earned through Waves de La Mer have no cash value, are non-transferable, and you have no property rights in the points and benefits. Products received as a Waves de La Mer reward cannot be returned or exchanged for money or any other products or points.
Yes. We reserve the right to change, without notice, Waves de La Mer benefits, how you achieve each Waves de La Mer tier, how you earn points and how we evaluate and reward your eligible purchases and/or other Waves de La Mer activity.
We reserve the right to place limits on the number of purchases or activities that are eligible for Waves de La Mer and/or for points and benefits, in any given time period or for the duration of Waves de La Mer, and/or any combination thereof.
We reserve the right to place limits on the number or types of benefits you may receive or earn in any given tier or at any given point level, in a given time period or for the duration of Waves de La Mer, and/or any combination thereof.
You can opt out of receiving La Mer emails or Waves de La Mer Loyalty Account emails at any time by clicking on the link at the bottom of each email communication. Please see our Privacy Policy for more information on managing your email preferences. La Mer emails provide you with news on the latest looks, launches, tips, trends, offers and more. If you opt-out of Waves de La Mer Loyalty Account related emails, you will no longer receive emails regarding your Waves de La Mer status or the program benefits or rewards that may be available to you.
Still have questions? Please contact La Mer Customer Service through live chat at the Site (available on Monday-Friday 8am-7pm AEST, Saturday-Sunday 10am-6pm AEST), via WhatsApp at +61251335628, or by calling 1800 661 392.