La Mer and Estée Lauder Pty. Limited (ABN 63 008 444 719 ) ('we, us, or our') respect your concerns about privacy and value the relationship we have with you.  This Privacy Policy describes the types of personal information we collect about our customers, how we collect, hold, and use the information, with whom we share it, and the choices available to our customers regarding our use of the information.  We also describe the measures we take to protect the security of the information, where we disclosure your information overseas, how to access and correct the information we hold about you, and how our customers can contact us about our privacy practices.

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  • Information We Collect

  • Information We Collect

    We only collect information that is reasonably necessary for, or directly related to, one or more of our functions or activities.

    We may obtain personal information about you from various sources. We may collect this information when you provide it at one of our counters, stores, on our site, our social media platforms, our social networking or mobile applications, or at one of our events. When you visit this site, our social media platforms, or social networking or mobile applications, we may also collect certain information by automated means, using technologies such as cookies, web server logs and web beacons.

    Information You Provide

    You may choose to provide personal information to us in a number of ways, such as when you participate in an offer or promotion, or when you make a purchase on our site, at our counters or in our stores.  The types of personal information you may provide to us includes:


    • Contact information (such as name, postal address, email address, and mobile or other phone number)
    • Age and date of birth
    • Gender
    • Username and password
    • Payment information (such as your payment card number, expiration date, delivery address, and billing address)
    • Your skincare concerns
    • Contact information for friends or other people you would like us to contact
    • Content you provide (such as photographs, videos, reviews, articles and comments)
    • Information provided to us by social networks or mobile applications when you visit our social media platforms or use one of our social networking or mobile applications (such as your name, profile picture, likes, location, friend list and other information described in the social networking application sign-up page, or your geo-location details when using one of our mobile applications)


    We do not collect health information about you without your consent.

    For some services you may not be required to identify yourself. However, if you do not provide us with the information we request, we may not be able to contact you and may not be able to customise our services to suit you.


    How We Use The Information

    The information you provide to us during a purchase is collected for the primary purpose of completing the purchase transaction. In other circumstances the primary reason we collect information is to help ensure that the information that the information provided to you about our products and services is relevant. We may use the information you provide to:

    • Send you promotional materials or other communications
    • Provide services to you
    • Process your payment card and/or gift card transactions
    • Respond to your inquiries
    • Communicate with you about, and administer your participation in, special events, contests, sweepstakes, programs, surveys and other offers
    • Operate and communicate with you about our social network pages or mobile applications
    • Operate, evaluate and improve our business (including developing new products and services; enhancing and improving our services; managing our communications; analysing our products; performing data analytics; and performing accounting, auditing and other internal functions)
    • Comply with applicable legal requirements, relevant industry standards and our policies

    We also may use the information in other ways for which we provide specific notice at the time of collection.

    Information We Collect by Automated Means

    When you visit this site, or open an email from us, or click on our online advertisements, or use one of our social networking or mobile applications, we collect certain information by automated means, using technologies such as cookies, web server logs and web beacons. 

    The types of information that is collected in this way includes:

    • When and how you use our websites and apps.
    • Which products you have purchased online including when and how you made the purchase.
    • Your interests, choices and preferences to the extent that you tell us or we can infer them from the other information that we collect.


      Technologies We Use


      Cookies, Web Server Logs and Web Beacons

      Cookies are small text files that websites send to your computer or other Internet-connected device to uniquely identify your browser or to store information or settings in your browser. Your browser may tell you how to be notified when you receive certain types of cookies and how to restrict or disable certain cookies. Please note, however, that without cookies you may not be able to use all of the features of our website. To edit your cookie settings, click here:

      In conjunction with obtaining information through cookies, our web servers may log details such as your operating system type, browser type, domain, and other system settings, as well as the language your system uses and the country and time zone in which your device is located. The web server logs also may record information such as the address of the web page that linked you to our site and the IP address of the device you use to connect to the Internet. The information collected is necessary to enable us to deliver of relevant and fully functioning electronic communications to you at a relevant time.

      To control which web servers collect this information, we may place tags on our web pages called 'web beacons.' These are computer instructions that link web pages to particular web servers and their cookies.


      Third Party Web Analytics Services

      We may use third party web analytics services on this site, our social media platforms, or our social networking or mobile applications, such as those of Coremetricsand Google Analytics. The service providers that administer these services use technologies such as cookies, web server logs and web beacons to help us analyse how visitors use the site. The information collected through these means (including IP address) is disclosed to these service providers, who use the information to evaluate use of the website.  You may deactivate the ability of Coremetricsto analyse your browsing activities on this site. To learn more about Coremetrics, and exercise your choice with respect to their collection of information on this site, please click here.  To disable the Google Analytics cookie, some browsers indicate when a cookie is being sent and allow you to decline cookies on a case-by-case basis.


      Targeted Advertising

      We also may contract with third-party advertising networks that collect IP addresses and other information through the use of cookies, web server logs and web beacons on our websites and emails; on third-party websites and emails; and on our advertising placed on third-party websites.  They use this information to provide advertisements about products and services tailored to your interests (including for companies not affiliated with us).  You may see these advertisements on our websites and other websites.  This process also helps us manage and track the effectiveness of our marketing efforts.  To learn more about these and other advertising networks and their opt-out instructions, click here. We may also use third-party platforms, including platforms operated by social networks, such as Google, Facebook and Pinterest, to show interest-based ads. We may convert your email address, telephone number or other information into a unique value which can be matched by those third parties with a user on their platform or with other data they may have collected from you.

      This matching allows interest-based ads to be delivered on those platforms. To opt-out of these ads, you must change your advertising preferences on those third-party platforms. These platforms may have their own privacy notices or policies, which we strongly suggest you review.


      How We Use the Information Collected by Automated Means

      We may use the information collected through automated means on this site to deliver personalised content, for market research, data analytics and system administration purposes, such as to determine whether you've visited us before or are new to the site, and for compliance with our legal obligations, policies and procedures, including compliance with relevant industry standards and the enforcement of our Terms and Conditions.We also may use the information in other ways for which specific notice is provided at the time of collection. 


      Information We Share

      We do not sell or otherwise disclose personal information we collect about you, except as described here. We may share your personal information with:

    • Other companies related to Estee Lauder, Inc, our parent company, for the purposes described in this Privacy Policy.
    • Service providers who perform services on our behalf based on our instructions. We maintain effective control of the handling of personal information shared with service providers. We do not authorise these service providers to use or disclose the information except as necessary to perform services on our behalf or comply with legal requirements. Examples of these service providers include entities that process credit card payments, fulfill orders, and provide web hosting and marketing services.
    • Other third parties with your consent (e.g., some of our Facebook applications may share information collected through those applications with your Facebook friends or other Facebook users).

      In addition, we may disclose information about you without your consent where (i) the disclosure is required or authorised by or under an Australian law or court/ tribunal order, (ii) if it is reasonably necessary for the establishment, exercise or defense of a legal or equitable claim, (iii) if we have reason to suspect that unlawful activity, or misconduct of a serious nature, that relates to our functions or activities has been, is being or may be engaged in, (iv) if it is unreasonable or impracticable to obtain the individual's consent to the use or disclosure and where it is necessary to lessen or prevent a serious threat to the life, health or safety of any individual, or to public health or safety, or (v) the entity reasonably believes that the disclosure is reasonably necessary to assist any entity, body or person to locate a person who has been reported missing, or (vi) if disclosure is reasonably necessary for one or more enforcement related activities conducted by, or on behalf of, an enforcement body.

      We also reserve the right to transfer personal information we have about you in the event we sell or transfer all or a portion of our business or assets.  Should such a sale or transfer occur, we will use reasonable efforts to direct the transferee to use personal information you have provided to us in a manner that is consistent with our Privacy Policy.  Following such a sale or transfer, you may contact the entity to which we transferred your personal information with any inquiries concerning the processing of that information.

      Your Rights and Choices

      We offer you certain choices in connection with the personal information we collect from you, such as how we use the information and how we communicate with you.  To update your preferences, ask us to remove your information from our mailing lists or submit a request, please contact us as specified below.

      ·      Email Opt-Out     

      You can at any time tell us not to send you marketing communications by emailby clicking on the unsubscribe link within the marketingemails you receive from us or by contacting us as indicated below.  You also may opt out of receiving marketing emails from La Mer Australia by clicking here. 

      ·      Postal Mail Opt-Out

      You can ask La Mer Australia to stop sending you marketing communications by postal mail by following the instructions that may be included in a particular promotion.  You also can request that we refrain from sending you promotional postal mail by contacting us as indicated below.

      ·      Text Message Opt-Out

      You can ask us to stop sending text messages to a particular phone by using that phone to reply to any text message from us with the word [STOP].  You also can request that we refrain from sending you text messages by contacting us as indicated below.

      ·      Social Networking Application Opt-Out

      To remove or delete our apps from your social networking account, follow the instructions from the social network:

           Facebook - provided by the Facebook Help Centre.

      ·      Geo-Location Information

      When you use one of our mobile applications, you may be asked for your geo-location.  You may choose not to share your geo-location details by adjusting your mobile device's location services settings.  To decline from sharing your geo-location details, follow the instructions on your mobile device on changing the relevant settings; otherwise, please contact your service provider or device manufacturer.

      ·      Withdrawing Consent

      You may withdraw any consent you previously provided to us, or object at any time on legitimate grounds, to the processing of your personal information.  We will apply your preferences going forward within a reasonable amount of time.  In some circumstances, withdrawing your consent to our use or disclosure of your personal information will mean that you cannot take advantage of some of our products or services.

      ·      Reviewing, Updating and Modifying Personal Information

      Subject to applicable law, you have the right to request access to and receive details about the personal information we maintain about you, update and correct inaccuracies in your personal data, and have the information corrected or deleted, as appropriate. You may request to review, correct and/or delete your personal information by contacting us here.


      Data Transfers    

      The personal information we collect about you may be stored in our data centers in Korea or the USA. Some limited processing of personal information may be carried out in the UK. Information related to our employees and contractors is processed in Belgium. Your personal information may also be provided to or made accessible to third party service providers in these locations that provide business or technical services to us.

      We have systems and procedures that are designed to ensure that personal information stored or accessed from offshore can only be accessed for technical maintenance and/or to carry out limited business processes consistent with the terms of this Privacy Policy and Australian law. We ensure that we maintain effective control of the subsequent handling of personal information that may be stored, used or accessed offshore, including by third party service providers.

      Information Quality

      We take reasonable steps to make sure that the information we hold about you is accurate an up to date.

      How We Hold and Protect Personal Information

      We store your personal information using paper records, if you provide it to us on paper and/or electronically. We maintain appropriate administrative, technical and physical safeguards designed to protect the personal information you provide against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use.

      We also de-identify or destroy information that we no longer need.

      Links To Other Websites

      Our website may provide links to other websites for your convenience and information. These websites may operate independently from us. Linked sites may have their own privacy notices or policies, which we strongly suggest you review if you visit any linked websites.  To the extent any linked websites you visit are not owned or controlled by us, we are not responsible for the sites' content, any use of the sites, or the privacy practices of the sites.

      Updates To Our Privacy Policy

      This Privacy Policy may be updated periodically and without prior notice to you to reflect changes in our personal information practices.  We will post a prominent notice on our website to notify you of any significant changes to our Privacy Policy and indicate at the top of the Policy when it was most recently updated.


      If you are concerned about the way we have managed or used your personal information please contact using the information specified below. We will investigate your complaint and contact you regarding out findings and any steps we propose to take to address your concerns. If you are unhappy with our handling of your complaint, the complaint may then be taken to the Office of the Australian Information Commissioner.


      We will amend this policy if our practices change. Details of recent amendments and the date they were made will be detailed below.

      27 October 2017 - Updated 'Target Advertising' section to include targeted advertising onthird-party platforms, including
      social networks such as Google and Facebook.
      20 February 2020 - Updated 'Cookies, Web Server Logs and Web Beacons' section to enable or disable cookies via cookie settings link.

      How To Contact Us

      If you have any questions or comments about this Privacy Policy, or if you would like us to update information we have about you or your preferences, please contact us by email here or telephone at 1800 006 495. You also may write to:

      Privacy Officer
      Locked Bag 1050
      Rosebery 1445


You can view the status of your order at any time by visiting the TRACK MY ORDER page.


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